Audible Japan

Targeting high-value customers in Japan

Research shows that customers use Audible for three primary reasons. They use it to learn something new, be entertained, or to relax. Based on this and behavioural profiles, we created a series of targetted landing pages.


Audible Japan


August, 2019



UI design and creative direction

Modular landing pages

The pages are unique for these different segments – skill up, entertain, and relax.

Unique hero banners

Previous research also informed us of the type of characters that Japanese customers find relatable. We cast the talent based on this data and made them our “hero” representatives for each segment.

Personalised recommendations

The recommended audiobooks are unique to each individual. These are based on on their recent activity on Amazon.

The end.