Targeting high-value customers in Japan

Research shows that customers use Audible for three primary reasons. They use it to learn something new, be entertained, or to relax. Based on this and behavioural profiles, we created a series of targetted landing pages.

The pages are unique for these different segments – skill up, entertain, and relax.

Previous research also informed us of the type of characters that Japanese customers find relatable. We cast the talent based on this data and made them our “hero” representatives for each segment.

The recommended audiobooks are unique to each individual. These are based on on their recent activity on Amazon.