Audible brand campaign with Koji Higashino
Audiobooks is a new behavior in Japan, and not many people know about it. We wanted to launch this Brand Campaign with an Ambassador who is both popular and well known for consuming a lot of books. We were very fortunate to work with Japan’s most famous comedian, Koji Higashino.
Design and creattive direction
15 second brand tvc
6 second brand bumpers
Behind the scenes