Fox Sports rebrand

Refreshing an iconic brand

Fox Sports overhauled their entire brand identity. We moved it away from the embossed look and feel to more modern design. The new direction meant we could use more vital highlights and embellishments through the site.


Fox Sports


May 2015



UI design and creative direction

Homepage rebrand

Unique sports identity

We wanted each sports vertical to stand out and have its own identity within the new brand package.

The end.